In this blog, we’ll walk you through the benefits of using Canva email templates, how to integrate them into your marketing strategy, and why beauty entrepreneurs and eCommerce brands should take advantage of them — especially when selling or promoting products via eCommerce email templates or Canva newsletter templates.

When economic times get tough, many businesses feel the pinch—and the beauty industry is no exception. But here’s the truth: people still want to feel good, look good, and treat themselves, even (and sometimes especially) during a recession. The key is to adapt your strategy and focus on value, loyalty, and visibility.

Starting a beauty business is exciting — but let’s be real, branding costs can add up fast. From logos to websites to marketing content, it can feel like you need thousands of dollars just to look professional.

Whether you’re running a salon, working solo as a lash tech, or launching a new beauty brand, flyers are still one of the most effective tools for local marketing and social media promos. The good news? You don’t need a graphic designer to create them.

If you’re a lash tech or beauty business ready to grow your business and attract more clients, you already know that visuals matter. Your Instagram, flyers, service menus, and booking pages all need to reflect your brand — because in the beauty world, image is everything.

If you're building a beauty brand, your Instagram isn’t just a social platform — it’s your portfolio, your marketing tool, and your first impression all in one. A polished, aesthetic feed can turn viewers into followers and followers into clients.